Let’s unlock the nextchapterof your Career
Every journey starts with a vision. Whether you're feeling stuck, ready to make a bold move, or simply seeking clarity, I’m here to turn your aspirations into reality.
I’ll partner with you, understand the intricacies of your journey, and provide the support needed to unlock your full potential.
Ready to make your next move your best one yet? Let’s start this exciting chapter together!
I’ll partner with you, understand the intricacies of your journey, and provide the support needed to unlock your full potential.
Ready to make your next move your best one yet? Let’s start this exciting chapter together!
Achieve your goals faster Stepintothefuturewith confidence
Whether you’re looking to find clarity in your career, prepare for that next big interview, or start your freelance journey, I’ll be your guide. Together, we’ll turn your aspirations into achievements.
Hi, I’m Ritika. I know how challenging career decisions can be. That’s why I’m here—to walk alongside you, offering real support and practical advice to help you reach your goals. Life is full of possibilities, and I’m here to help you discover them.
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Years of Experience
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Clients Worked With
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Countries Worked In
$Mn+
In Client Revenue
Your JourneytoSuccess Starts Here
I want to elevate my business with an experience growth strategist
I want to unlock the next big chapter in my career
MY Story
The Beginning Started "AFaultbyDefault"Blog
During my college years, I took a leap and started my first blog, “A Fault by Default,” on WordPress. It was a space where I could express my thoughts and passion for writing, and it became my gateway into the world of content creation.
Growing Together
Finding My Footing in ContentMarketing
My first job in an e-commerce company was a big step for me. I dove into content marketing, learning digital marketing on the job. It was a time of growth, filled with challenges and discoveries that shaped my path forward.
Creating Identity
A New Horizon - EnteringtheBigLeagues
Landing a role as Digital Marketing Manager at the alco-bev MNC Pernod Ricard was a dream come true. I led digital marketing for their international portfolio, but I didn’t stop there. That year, I also started freelancing, balancing new projects with clients in California and Gurgaon. It was tough, but incredibly fulfilling.
Igniting Innovation
Going Middle East and ExpandingMyFreelancing
Moving to Dubai was a huge transition. I became the EMEA Marketing Head while continuing my freelance work. It was a lot to juggle, but I also took the leap to set up my own consulting company, RitikaBhateja.com. Looking back, it was one of the most transformative periods of my life.
Empowering
Embracing the EntrepreneurialJourney
In 2019, I made the decision to leave my job and focus fully on my freelancing business. It wasn’t easy, but I built a solid client base across the US, UK, and Dubai. I poured my heart into this journey, and the rewards were more than just professional—they were deeply personal.
Empowering
Expanding Horizons - A New Chapter: London,UK
That year, I started sharing my insights with other professionals through training and consultations. When an opportunity in London came my way, I took the chance to expand my consulting business there. It was a bold move, but it paid off, both professionally and personally.
Empowering
Strategic Realignment and Relaunch - rb (redefineyourboundaries)
After years of pushing myself, I took a much-needed 5-month social media detox this year. It gave me the time and clarity I needed to refocus my business and personal goals. Coming back, I feel re-energized and more aligned with my purpose. I’ve returned to LinkedIn, launched more masterclasses, and began offering 1:1 consultations with a renewed focus on sharing my insights and helping others succeed.
My mission now is not just to grow my own business, but to empower others by providing them with the strategies and tools they need to thrive in their own journeys. This renewed sense of purpose drives me to be more intentional with my work, ensuring that every interaction and every piece of content I create adds genuine value to those I connect with.
Global Brands
Clients I haveworkedwith
MINI COURSE
Instant International Job Market Strategies
I’ve worked in diverse markets such as Dubai, London, Scotland, and the USA (Nashville and NYC), which has given me firsthand experience of the varying job landscapes and market dynamics.
In this masterclass, I’ll share practical & instant strategies for you to effectively search and secure jobs in international markets.
MINI COURSE
Mastering Pricing & Negotiations
In this masterclass, I’ll share my deep insights into diverse pricing strategies from my international consulting experience, and provide successful examples of templates, ready to use scripts and techniques for handling objections and negotiations.
MINI COURSE
Freelancing 101 Success Blueprint
Join this masterclass where I’ll share practical advice on launching and scaling your freelancing business, essential steps from my experiences across various markets, and proven strategies on how I land high-ticket clients.
If you are looking to start your freelance business or to elevate your game, this masterclass is a must attend.
Empower Your Career Journey: TailoredeBooksforSuccess
Testimonials “Students Mentored”
Real Stories, RealSuccess:Insights from Those I’ve mentored
When I first approached Ritika, I was struggling to break into a senior role. She worked with me to completely revamp my resume and LinkedIn profile, highlighting skills I didn’t realize would make such a difference. Her advice during the interview process was spot on—within two months, I landed the job I’d been eyeing for over a year. Her support was life-changing!
I felt stuck in my role for years, unsure of how to move up. Ritika helped me identify exactly where I was underselling myself. She guided me through a detailed plan, including networking strategies and negotiating tactics. After updating my resume and LinkedIn, I applied for a role I thought I wasn’t qualified for—and I got it! Ritika was my secret weapon throughout the whole process.
I was feeling drained in my corporate role and considering a big leap into freelancing. Ritika’s first-hand experience gave me the confidence to make the switch. She guided me on setting up my freelancing business, even helping with client proposals and pricing. Within three months, I’d landed two major clients and never looked back. Ritika’s advice wasn’t just theoretical—she gave me real, actionable strategies.
Transitioning to a leadership role was a big step for me, and I didn’t know how to manage the jump. Ritika worked closely with me, breaking down the entire process—how to position myself internally, approach management, and negotiate for a promotion. Her guidance was key in helping me secure a position as IT Project Manager. I still use her advice daily in my leadership role.
Transitioning to a leadership role was a big step for me, and I didn’t know how to manage the jump. Ritika worked closely with me, breaking down the entire process—how to position myself internally, approach management, and negotiate for a promotion. Her guidance was key in helping me secure a position as IT Project Manager. I still use her advice daily in my leadership role.
Ritika was instrumental in helping me transition from a purely HR role to a strategic leadership position. I was hesitant to apply for management roles, but she coached me through the entire process, even helping me practice answers to tough interview questions. I applied for a regional HR Manager role in Dubai, and I’m thrilled to say I got it! Ritika's advice was invaluable in helping me push past my self-doubt.
I had reached a plateau in my career, unsure of how to progress. Ritika helped me focus on key areas where I could improve—my online presence, personal branding, and career strategy. We worked on a comprehensive career plan, and her LinkedIn makeover helped me get noticed by recruiters. I applied for a role I thought was beyond my reach, and a few weeks later, I got the job! Ritika’s insights were a game-changer.
I’d been stuck in the same salary band for years, unsure how to negotiate for a better offer. Ritika not only helped me rewrite my resume to showcase my accomplishments better but gave me a play-by-play on how to handle salary negotiations. Her strategy worked—when the offer came in, I used her techniques and got a 37% increase on my original salary! I never would have had the confidence to ask for that without her guidance.
Ritika helped me at a time when I was desperate to switch industries but had no idea how. She broke down the exact steps I needed to take, from redesigning my resume to directly reaching out to key contacts on LinkedIn. Her advice during our mock interview was incredibly useful—I went into my real interview calm and prepared. Two weeks later, I got the offer, and I couldn’t have done it without her.
MINI COURSE
1:1 Personalized Career Guidance
My approach focuses entirely on you — and your aspirations.
Engage in tailored, in-depth discussions that address your specific career challenges and opportunities, ensuring you receive the personalized support you need.
Whether you’re advancing in your current role, making a strategic shift, or pursuing something entirely new, together, we’ll create a personalized plan, tackle challenges, and celebrate successes.
Testimonials
Hear from my Clients acrosstheGlobe
"Ritika has been an incredible asset to my Film Production Company in Hollywood. She not only helped strategize and implement all of our marketing strategies but brought a level of creativity that has been essential to our success. She also crafted an amazing investor deck, which I’m currently using to seek investments. I’m so grateful for her support!”
Ritika is an impressive professional & she was instrumental for content development for Whiskypedia, which won prestigious Global Best Practices Award within the group. Ritika successfully activated and led some of the social media digital campaigns for our BIO portfolio.
What attracted me most about Ritika was her knack for doing things beyond her core domain. She was the only Marketing finalist nominated from Pernod Ricard Asia for YAC 3.0, which is a process of selecting members for global Youth Action Council. I wish her all the best in her career and in future life.
I highly recommend Ritika as an experienced and talented Marketing professional . She consistently demonstrates strong expertise in marketing strategy and execution, delivering impactful campaigns. Ritika is a true team player, fostering collaboration and ensuring smooth cross-functional coordination. Her professionalism, attention to detail, and ability to meet deadlines make her an invaluable asset. It has been a pleasure working with Ritika.
I have worked with Ritika on a number of GTM Programme and Team Building. Her marketing skills are second-to-none and she has a remarkable ability to ‘get the job done’. She has deep insight into a range of marketing communications disciplines and consistently demonstrates both creative flair and financial astuteness. She has a sound background in both marketing strategy, planning, forecasting and budgeting, as well as campaign development and operational problem-solving. She is a pleasure to work with.
I have come across very few content marketers who are great brand story tellers and also have good understanding of digital marketing and I can say with certainty that Ritika is one of them. One of the most remarkable thing about her is her creative and copy writing skills. She is one of those members in your team on whom you can bank on always and she will deliver every time handling all the pressure and constraints. She is destined to do well in brand building and digital marketing.
Ritika is a proactive and determined professional who would make a great addition to any team. I would highly recommend her for any position, as Ritika naturally rises to the occasion when presented with something she is passionate about especially the marketing domain.
Ritika is a smart working professional with extremely result oriented approach. She demonstrates highest levels of personal and professional integrity. Good in conceptualizing and creating new innovating ideas to drive Traffic through Creative Content, PR and other Marketing Campaigns, she has a charismatic personality and is a reliable professional.
Digital diaries